Sunday, October 28, 2012

Conducting the PowerPoint Presentation

The style employed by Lawrence Lessig to conduct his PowerPoint presentations is both unique and effective. With his multitude of simple and uncluttered slides, Lessig accompanies a generally quick pace that explains the meaning of the text. In order to replicate Lessig's style of presenting, it is essential to use each slide to explain one idea, fact, point, etc,. When finished detailing the specific criteria one must then move on to the next slide. Below are a list of steps guiding a PowerPoint presentation in Lessig's manner.

1. With the completed slides open in PowerPoint, click the "Slideshow" tab and the option labled "From Beginning."


2. The first slide created should be seen and the presentation is now ready to begin.

3. So, to accompany the first slide, the presenter should introduce the topic and explain the meaning of the text. Here is an example.

-"Is it fair and legal to use company logos or trademarks in other works, and if so, under what circumstances? I will first discuss an example presented in “Bound By Law,” that you are probably already familiar with, the documentary Super-Size Me."
4. When finished explaining each slide push the "Enter" button on the keyboard to advance onto the next slide.

5. Following are the slides created from the previous instructions with corresponding narrative samples.
-"This film critiques the company McDonalds, while freely including the logos and trademarks that represent the company. This is permissible by law because the qualifications of fair use are met."

-"The logos and trademarks of companies are seen as copyrighted and licensed works, so they fall under the same restrictions as say music, video, and other forms of art".

-"Fair use allows for the application of copyrighted or licensed material in other works, as long as its main purpose is not entertainment. It is acceptable for the copyrighted/licensed work used to have a main purpose of informing, criticizing, analyzing, parodying, researching, or quoting for an academic purpose."

-"The use of of the McDonalds’ logos and trademarks in Super Size Me is covered by fair use."  


-"The logos and trademarks of companies are seen as copyrighted and licensed works, so they fall under the same restrictions as say music, video, and other forms of art."

-"For instance, oftentimes logos and trademarks in television shows are blurred or blacked out. So, the incorporation of the logos/trademarks in question violate the terms of fair use, which means their main focus is one revolving around entertainment."

-"An illustrated example of this involves the WWE (Word Wrestling Entertainment) and the WWF (World Wildlife Fund)."


-"Both of the companies used very similar logos reading “WWF.” The totally different organizations were involved in legal questions surrounding the logos and in 2002 a settlement was reached, in which the World Wrestling Federation was forced to change its name to World Wrestling Entertainment."

-"Looking back at the documentary Super Size Me, the logos and trademarks of McDonalds are used for a different purpose than solely entertainment, which include informing, researching, and analyzing."
-"The WWF logo is only there to serve as an accessory associated with entertainment purposes and nothing more."

-"The main problem I see through this example is that the application of copyright law does not seem to protect another’s work."


-"“Bound By Law,” also mentions how copyright holders have a certain type of control, at times apart from their own works.".

-"The World Wildlife Fund essentially forced the World Wrestling Entertainment organization to alter their company image."

6. End Show.









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